Job Description

Vice President, Product Development and Sales Strategy

Cancer care is all we do

Hope in healing

Cancer Treatment Centers of America® (CTCA®) takes a unique and integrative approach to cancer care. Our patient-centered care model is founded on a commitment to personalized medicine, tailoring a combination of treatments to the needs of each individual patient. At the same time, we support patients’ quality of life by offering therapies designed to help them manage the side effects of treatment, addressing their physical, spiritual and emotional needs, so they are better able to stay on their treatment regimens and get back to life. At the core of our whole-person approach is what we call the Mother Standard® of care, so named because it requires that we treat our patients, and one another, like we would want our loved ones to be treated. This innovative approach has earned our hospitals a Best Place to Work distinction and numerous accreditations. Each of us has a stake in the successful outcomes of every patient we treat.

Job Description:

The Vice President of Employer Strategy and Product Development is responsible for developing and executing the national employer and product development strategy.  The individual is the key point person for generating forward-looking and business-relevant product strategies at the national and regional levels. The individual will lead the team charged with nurturing key employer relationships, which includes awareness building in the market place through high level account management.

Job Responsibilities:

  • Design, package and price service offering to sell to the regional and national employer market, working closely with Medicine and Science, clinical and operations leaders.  Example service offerings would include:  episodes of care, bundled payments, expedited service programs, high dollar claim programs, telemedicine, 2nd opinion, genetic screening and counseling services.
  • Develop B2B marketing and selling strategies to penetrate the regional and national employer market in conjunction with the direct sales team
  • Lead the organization in the research of new products, product enhancements and product redesign and evaluate the potential for new product offerings
  • Assess the employer, broker/consultant, health plan market place through primary and secondary research to understand needs and opportunities.
  • Create product roadmaps to guide the development, sequencing the rollout of product offerings
  • Research, analyze and communicate industry trends, field competitive intelligence, and sales performance indicators to inform relevant and competitive product strategies that will set CTCA apart from competitors
  • Nurture key employer relationships through ongoing interaction and high-level account management
  • Develop a communication strategy to support awareness building in the employer market place with a focus on human resource leaders
  • Collaborates with other functional leaders in a matrix organization, serving as a key leader for Product-related initiatives
  • Works collaboratively with internal and external business partners, establishing solid working relationships with field leadership
  • Partner with Business Development to support affiliation development and referral pull-through

Skills, Education and Additional Experience

  • BS/BA in Marketing, Business, Public Relations or a clinical field required; MBA or MHA desired
  • Minimum 12 years of relevant marketing, product development, sales management and/or healthcare experience
  • 8-10 years of experience working with medical professionals and/or operational marketing preferred
  • Experience with a high-quality consumer brand
  • Experience with budgeting, reporting, and analysis with a strong background with Microsoft Excel
  • Proven track record of successful relationship building and nurturing with professionals
  • Strong communication, interpersonal, collaborative and analytical skills with a customer focus
  • Excellent written, verbal and presentation skills
  • Strong interpersonal skills and team building capability
  • Must be able to foster and maintain sound working relationships
  • Proven Success with Strategy Development for a National Program


We win together

Each CTCA employee is a Stakeholder, driven to make a true difference and help win the fight against cancer. Each day is a challenge, but this unique experience comes with rewards that you may never have thought possible. To ensure each team member brings his or her best self, we offer exceptional support and immersive training to encourage your personal and professional growth. If you’re ready to be part of something bigger and work with a passionate, dynamic group of care professionals, we invite you to join us. 

Visit: to begin your journey.

Application Instructions

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